> For the complete documentation index, see [llms.txt](https://singm-1.gitbook.io/singm/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://singm-1.gitbook.io/singm/our-motivation/problem.md).
# Problem
## Reward System for Users
Social media giants like Facebook, Instagram, Youtube, Tiktok, and current social Web2 platfoms have made their money off the model that underpins Web2. Their monopolistic platforms call all the shots, dictating who can play, the rules of the game, and ownership of the content their users create and curate
For a user to form a significant number of fans or followers on theses channels, users need to stay up to date and learn about the changes in a chosen niche, as well as the platforms user're creating content for. Users also need to stay current on what audience wants to see
That are tons of tasks to create a great content. However, what they receive from Web2 platforms is so small compared to their efforts putting into the work, or they only receive words of encouragement, or even nothing
## Singer/Artists/ Content Creator
Musicians like making music. They also like making money. Consumers like listening to music. And, many are willing to pay for it. You’d think consumers would just buy music directly from artists
But, in the middle of this elegant (and theoretical) transaction is an amorphous blob: the music industry. The blob means both consumers and artists deal with intermediaries
Who are the intermediaries? Retail outlets, apps, record labels, music publishers, ticketing firms, venue owners, concert promoters, personal managers, agents, royalty collection firms, and (even) auto manufacturers.
An example: In 2017, the music industry generated $43 billion in revenue but only 12% of that made its way to artists
